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Getting Reviews for Your Pest Control Company: Why It’s Important and How To Make It Happen
Everybody does it.
You need a good or service, and what do you do? You jump online to check out the reviews.
As a local pest control company, reviews are your lifeblood. Online reviews can create significant lead production by bringing in new business — and reminding your current customers why they love doing business with you.
Great reviews make potential customers feel confident in you before you even have a chance to perform pest control services for them.
Keep reading to learn more about why reviews are important, plus six tips on how to get reviews as a pest control company that will keep your phone ringing off the hook.
Why Is It Important for Your Pest Control Company To Get Online Reviews?
Social Proof Equals More Leads
Social proof is the idea that people will initiate or change their behavior based on what others are doing. Maybe they (consciously or subconsciously) want to be liked or want to have what everyone else has.
Positive reviews work as a type of social proof.
- Reassure potential customers of the credibility of your business
- Increase trust; and
- Make them feel confident that you can get the job done right.
Reviews have become such a vital source of information that many customers won't make a buying decision until they've scoured the online reviews.
People are looking for some reason to choose you over the competition. Social proof gives them just that.
Local Pack Rankings
The Google Local Pack = beachfront real estate on the internet. Ranking here can exponentially increase leads to your pest control company.
Google’s Local Pack is a list of local businesses that appears in response to local search queries. It looks like this:
What's the big deal about the Google Local Pack?
Since Google released its latest core update in December 2021, it puts more stock into your Google reviews when it comes to ranking your business in the Google local pack.
That means the …
- Frequency: and
… of reviews you have has a direct impact on your ability to rank in the Google Local Pack.
50% of users searching for a pest control company near them are going to click on one of the businesses generated in the Google Local Pack. So increasing your reviews can potentially boost your local exposure on Google.
If you’re looking for ways to improve your business, look no further than Cedar Pest.
Cedar Pest is a revolutionary pest control management software company that’s focused on providing you with tools and solutions designed to revolutionize your daily operations.
Contact us today for your free demo.
6 Tips on How To Get Reviews as a Pest Control Company
Make Leaving a Review Easy for Your Customers
If you’re wondering how to get reviews as a pest control company, you won’t want to overlook branded postcards. They make it super simple for your customers to leave a review — and show them exactly how to do it.
The postcard has instructions on the front, and might look something like this:
The back of the card will give examples of several sample reviews, like this:
The client is given wording they can emulate to keep the process totally effortless.
Branded postcards can be mailed to each of your customers, handed to them at the time of service, or both.
You get more reviews for your business by making the process as easy as possible for your customers.
QR codes are about as easy as it comes.
Your business can include these handy codes on branded postcards or at the bottom of each customer’s invoice.
The customer simply uses their phone to scan the QR code and immediately is taken to your business' review page — where they can quickly and easily leave a review for your pest control company.
You can even print business card-sized handouts with your unique QR code and distribute them to your field crew and sales team. When they come face-to-face with a customer, they can hand them your card at the end of the visit and ask them to scan the QR code and leave a review on the spot.
“Leave a Review” Button
You can easily place a “leave a review” button anywhere on your website.
This provides yet another simple way for people on your webpage to leave a review right then and there.
The customer just clicks the button and is redirected to your customized submission form where they can leave a user rating and give feedback about their experience.
Follow-Up Emails or Text Messages
One size never fits all, and you’ll find that people prefer to rate your pest control business in different ways.
Another option for how to get reviews as a pest control company is sending follow-up text messages or emails that link directly to “write a review” on your Google business profile.
The follow-up messages may look something like this:
Hello, (client’s name),
Positive reviews from awesome customers like you help others who need pest control solutions feel confident in choosing ABC Pest Control.
We’d love it if you could leave us a review. It’s quick and easy! Simply click here and visit www.abcpestcontrol.com and share your happy experiences.
Thank you in advance for helping us out — and for giving us the opportunity to serve you!
This option allows you to request a review via text, email, or both with a customized message. You can even choose how many requests you send out to each customer and the amount of time between requests so you don’t wear out your customers.
#2: Train Your Technicians on How To Ask for Reviews
If you want a steady stream of reviews for your pest control company, it’s not enough to wait for them to come in randomly.
You need boots on the ground to make it happen. The best way to do that is to train your technicians to ask for reviews from their customers without fear.
Here are a few easy ways to get that done:
Recognize When a Customer Is Happy With Their Service
We may be stating the obvious here, but it’s always best to ask for a review from customers who are pleased with your service.
Be Honest About How Reviews Can Help Your Small Business
A lot of people don’t know just how reviews can impact a business. It’s your job to let them know!
Help your customers understand the importance of their reviews to your business and how they can make the company grow. Remind them how valuable they are as a customer and how much you appreciate their trust in you.
Incentivize Employees for Reviews Received
While it’s against Google’s policy for businesses to offer incentives to customers in exchange for good reviews, you are allowed to incentivize your employees to ask.
A popular idea for encouraging your employees to ask for customer reviews is offering your technicians a bonus when their customers leave a review. Maybe the employee with the most reviews receives a gift card, or each review gives them one entry into a fun drawing.
Giving them review cards to pass out (like the QR idea we mentioned above) makes this super easy to do!
#3: Always ‘Make the Ask’
The bottom line when it comes to reviews is that it never hurts to ask. Your chances of getting a review after asking for one are much higher than if you don’t ask for a review at all.
While it seems laughably easy — it works.
Especially when you make it easy for them to leave their review by:
- Emailing them a link to your company review form
- Passing out QR cards
- Sending them a link through a text message; or
- Providing a handy review button on your site
And be sure to train your employees to ask for a review from the customers they come into contact with.
#4: Make Sure You’re Set Up for Reviews on a Variety of Platforms
If you’re going to ask your customers to review your pest control company, you’ve got to be set up to receive reviews on various platforms.
Yes, Google reviews are an essential piece of the SEO performance puzzle, but the public will also be seeking out reviews on:
- Angie’s List
Having a great business profile set up on platforms across the web will make it even easier for customers to leave reviews whenever and where ever they prefer.
If your customers are anything like you (and they are) they have the best intentions and plan to leave a review. But then they go on about their day — and forget all about it.
A multi-faceted plan gives them optimal chances to review your pest control company.
#5: Engage With Your Reviews (Both Positive and Negative)
Take the time to connect with each and every customer who takes the time to leave a review of your company — both the good and bad.
The good reviews are easy. Thank them, letting them know how much you appreciate their business.
Ask their permission to highlight their review on your social media pages and website. It’s the perfect free advertising! These people will remember the attention you paid them. And next time they have a neighbor or family member needing pest control services, they’ll be happy to send them your way.
But what about the customers who weren’t quite as impressed with your company?
Reach out to them anyway. You may want to call or send an email. Whatever you do, convey your genuine concern about their negative experience and ask what you can do to make things right.
Of course, there will always be situations that are completely out of your control and potentially even impossible to resolve. But you can still do what it takes to leave the customer feeling like you tried, and truly care about them, not just their review.
With any negative review, take time to consider it as a company. See what you can learn from the situation, what you might do differently next time, and what you can do to improve.
And make sure you respond to bad reviews publicly, on the site, so other people can see you are actively focused on solving the problem. Responding to negative reviews shows you truly care about your customers and are willing to go the extra mile to make them happy.
#6: Always Provide High-Quality Service
It’s no secret. Good reviews are far more likely to accompany good service.
This includes on-site services and backroom customer service.
Providing top-notch service is one of the most sure-fire things you can do to ensure overall great reviews. Plus, providing exceptional service will go a long way in helping to prevent negative ones.
If you want to make it easy to get good reviews as a pest control company, provide excellent customer service.
Cedar Pest: Pest Control Software That Will Help You Provide Review-Worthy Service Every Time
If you’re still wondering how to get reviews as a pest control company, Cedar Pest can help.
Our pest control software helps provide your customers with the utmost in customer care with easy-to-use tools, including:
- Scheduling and routing
- Payment processing
- Customer management
- Mobile tools
- Sale features; and
- Automated notification
Are you interested in learning more? Request your free demo today.