Should pest control companies expand into other lines of service?


Written by

Drew Lund

Customer Success Manager at Cedar Systems. Industry expert with experience in multiple sectors across pest control. Executed successful programs in customer success, operations strategy, business and franchise development, and technical project management.

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Beyond Pest Control: How To Decide if You Should Expand Your Pest Control Business

As a business owner, you’re considering expanding your services outside the pest control industry.

This can be an excellent way to increase revenue and customer base while differentiating your business from competitors.

While expanding into other lines of service has its benefits, businesses must assess if they are truly ready for expansion.  

But how do they do that? How do businesses know if it’s time to expand? Are there other options to grow your business without expanding into unknown territory? 

Follow along as we take a closer look at factors business owners should consider before expanding into other services and how to make smart moves that set your business up for long-term growth and success.

Should Pest Control Companies Expand Into Other Lines of Service?

Expanding your business as a pest control company can be a successful venture — if it’s done well.

If you own a pest control company and are considering expanding your services, you may want to consider the following before making a decision: 

  • Market demand: Evaluate if there is sufficient demand for the services you’re planning to offer. Market research can help you determine the size of the market, potential growth, and what competition looks like.
  • Business capabilities: Can you effectively deliver the new lines of service with your existing infrastructure, staff, etc.? 
  • Strategic objectives: How do the new lines of service fit your long-term goals? 

Take the time to ask yourself the right questions, prepare yourself and your staff, and consider if expanding is the best option for you as a business owner. 

3 Questions To Ask When Considering Expanding Your Business

#1: Have I Built a Strong Foundation?

Before expanding your business as a pest control company owner, you must ensure you are successfully running your current business — master your current “niche.” 

Loyal customers can quickly figure out whether you’re expanding your business to bolster your current success — and they’ll love you for your drive and want you to succeed in providing more services for them. 

But they’ll also be able to tell if you’re trying to expand your business because the opposite is happening — you’re struggling and want to expand to survive in the business world. 

Expanding your business is an exciting prospect, but as a business owner, you need to ensure you have a strong foundation before spreading into other lines of service. 

Consider the following: 

  • Why are you expanding into other lines of service? 
  • Is there a market for your product or service? 
  • Have you developed a strong brand identity and reputation? 
  • Do you have a clear business plan and strategy? 

Answering these questions can help you, the business owner, determine if you have a strong foundation and are ready to expand into another area.

#2: Do I Have the Financial Resources?

Can you afford to expand?

Before expanding, dive into your financials. Start by looking at your business’s net income. Are you profiting? If so, it might be the right time to grow your business. 

Businesses need to focus on long-term success and consider that growth and earnings may not last. Look at your current financial situation and ensure you’re consistently growing profits

Do you know what your current revenue and expenses are? Do you understand your current financial obligations and how expanding your business may affect those? 

Additionally, you need a clear understanding of your new business’ return on investment (ROI). 

Be sure that you:

  • Create financial projections
  • Analyze the benefits and costs of expanding
  • Consider the financial impact expanding may have on your existing business operations
  • Determine whether you can secure financing if needed

Don’t forget to consider the estimated costs associated with the expansion.

This includes budgeting for:

  • Equipment
  • Inventory
  • Marketing
  • Staffing

#3: Do I Have the Necessary Skills?

You have the strong foundation necessary. After accessing your finances, you’re ready to expand your lines of service. But, before you do, it’s important to consider if you — or your team — have the right skillset in the services you’ll be expanding into.

Consider the following before expanding into other lines of service outside of pest control: 

  • Can you perform the services you’ll be adding?
  • Do you need to hire someone who has the expertise? 
  • Do you have a plan for acquiring new skills and expertise? 
  • Are you able to manage larger — or multiple — business operations? 
  • Will expanding services negatively impact the quality of your current services?
  • Will you need new equipment? If so, do you have experience using the equipment?

3 Businesses That Integrate Well With Pest Control

#1: Lawn Care

Expanding into lawn care can be a pivotal business move for those in the pest control industry. 

The science and licensing requirements of lawn care and pest control are similar, and pest control technicians already know how to work with chemicals correctly — so the learning curve isn’t as dramatic. 

Many pest control companies who want to expand into lawn care offer services like:

  • Lawn fertilization
  • Weed control
  • Disease prevention 

These services can enhance your current services by preventing pests from entering buildings by creating a barrier around their properties. 

It’s a natural cross-marketing opportunity. Your customers are already taking steps to protect their homes from pests — lawn care services enhance this protection. Plus, it’s easy to schedule alongside pest management services.

#2: Sanitization

Sanitation is another great industry for pest control companies to consider expanding into — specifically industrial sanitation. 

These services are specialized cleaning services for places like: 

  • Manufacturing facilities
  • Self-storage buildings
  • Warehouses
  • Power plants
  • Food processing facilities 

These environments are often very busy, high-traffic environments where products are manufactured and stored for shipment or removal. 

Thorough cleaning is absolutely necessary and involves consistent work with specialized tools and techniques. Sanitation services are complementary to pest control services, as proper sanitation can help to prevent pest infestations. 

The COVID-19 pandemic has also increased the need for these sanitation services, and that need will likely continue to grow in the future. 

By expanding into industrial sanitation, pest control businesses have the opportunity to capitalize on growth and provide a more comprehensive solution for their customers.

#3: Housecleaning

Pest control and home cleaning services often go hand-in-hand. Pre-pest control and post-pest control, proper cleaning is necessary for keeping pests at bay. 

Pest control treatments may be more effective when applied to a clean environment, but after pest control treatment, residue and lingering odors may remain. 

Clients may see that your business truly values their health and safety by offering house cleaning services before and after your pest control treatments.

Additional Options To Consider When Expanding Into Other Lines of Service as a Pest Control Company

If you’re still not convinced that your pest control company should expand into other lines of service, know there are additional ways to build your clientele and boost your profits. 

Building a Referral Network

Referral networks are individuals or businesses who recommend your company to people they work with. For example, your referral partner will recommend your pest control services to people they’ve built business — or personal — relationships with. 

Pest control businesses return the favor by offering a commission to those businesses and potentially referring their clients to those businesses. 

For companies who don't want to expand into other lines of service, referral partnerships are highly beneficial because they help by:

  • Building brand awareness
  • Expanding business growth
  • Increasing your return on marketing investment (ROMI
  • Attracting new customers

Purchasing a Franchise

If you’re ready to grow your business without expanding lines of service, consider purchasing a franchise. 

It’s not uncommon for business owners to purchase franchises complementary to their services — i.e., lawn care and pest control — to expand into different industries. 

This allows business owners to expand quickly without having to start a new business from scratch. In addition, purchasing a franchise that is already established can provide instant recognition and added credibility for your company. 

Added benefits of purchasing a franchise include:

  • Having a proven business model that has been tested and refined
  • Receiving extensive training and ongoing support from a franchisor
  • Access to tools and technology provided by franchisors, like software, equipment, and specialized training

Provide you with security as a low-risk route to owning businesses during hard economic times

Cedar Pest Software: Simplifying Pest Control Management So You Can Focus On Expanding Your Business

Expanding your pest control business can be a significant undertaking, but with the right tools and resources, you can streamline your operations and focus on growth. 

Cedar Pest Software is a solution that simplifies pest control management by providing a user-friendly, all-in-one platform for:

  • Scheduling appointments 
  • Managing customer data 
  • Generating reports; and 
  • Much more

With the proper pest control software, you can spend less time on administrative tasks and more time on expanding your business, developing new services, and building solid relationships with your customers.

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