8 Reasons You Should Wrap Your Vehicle With Your Branding

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Drew Lund

Customer Success Manager at Cedar Systems. Industry expert with experience in multiple sectors across pest control. Executed successful programs in customer success, operations strategy, business and franchise development, and technical project management.

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Wrapping Your Pest Control Vehicle With Your Branding: Is It Really Effective?

Picture this scenario: you're driving down a residential street en route to your next pest control appointment. As you navigate through the neighborhood, a homeowner notices your vehicle and takes note of the eye-catching wrap displaying your company's logo and contact information. Intrigued, they jot down your phone number or make a mental note to look up your website later. That simple encounter could potentially lead to a new customer for your pest control business.

If you're still skeptical about the effectiveness of wrapping your pest control vehicle with your branding, let us put your doubts to rest. 

In this article, we'll discuss the numerous benefits of vehicle wraps and why they are a smart advertising strategy for pest control operators. We'll also guide you on finding the right professionals to handle the wrap installation, ensuring your vehicle stands out from the competition. So buckle up and let's dive into the world of vehicle wraps!

Should You Wrap Your Vehicle With Your Branding?

If you want to maximize your advertising efforts as a pest control operator, the answer is a resounding yes. 

Not wrapping your vehicle could mean missing out on valuable opportunities to promote your business. 

In fact, many pest control companies track their lead sources, and it's not uncommon to have a separate line for "truck wrap" as a significant referral channel. When potential customers see your vehicle in their neighborhood or on the road, it can increase brand recognition and even create trust in your services.

8 Reasons Your Pest Control Vehicles Should Be Wrapped

Now that we've established the importance of vehicle wraps, let's delve into eight compelling reasons why you should consider wrapping your pest control vehicles.

#1: It’s Mobile Advertising

If you’ve spent thousands on traditional advertising, you may be wondering “Are wrapped vehicles good advertising?” The answer is yes!

Your wrapped vehicle essentially becomes a mobile billboard, constantly exposing your brand to a wide range of audiences. 

Whether you're driving through residential neighborhoods, parked near a busy street, or waiting at a red light, your vehicle acts as a moving advertisement, generating impressions and raising awareness about your pest control services.

#2: You Get Noticed

A professionally wrapped vehicle is hard to miss. 

The eye-catching design and vibrant colors demand attention and make your brand stand out from the crowd. 

People tend to remember visually striking images they see in the real world more than digital advertising, so a well-designed wrap increases the chances of potential customers remembering your company when they require pest control services.

#3: You Reach a Larger Audience

Unlike traditional advertising methods, such as billboards or flyers which have limited reach, a wrapped vehicle can cover a larger area and attract the attention of people in various locations. 

This broader audience exposure increases the likelihood of capturing the interest of individuals who may not have otherwise been aware of your pest control business.

While there are many ways to acquire clients for your pest control business, a car wrap can help you reach customers while you’re driving to your next appointment.

#4: The Vinyl Protects Your Car

One added benefit of wrapping your vehicle is the protective layer of vinyl that covers the original paint. 

This vinyl acts as a shield against minor scratches, UV damage, and other elements that could potentially harm your vehicle's exterior. It ensures that your car retains its resale value and maintains a professional appearance.

#5: It’s Easy To Keep Clean

Maintaining a clean and presentable vehicle is crucial when representing your pest control business. With a vehicle wrap, the cleaning process becomes more manageable. 

Most wraps are designed to be easily cleaned with mild soap and water, allowing you to keep your vehicle looking fresh and professional with minimal effort.

#6: It’s Cost Effective

Compared to other forms of advertising, vehicle wraps offer excellent value for the money. You can get your pest control vehicle wrapped for considerably less than the average cost of running a three-month billboard campaign in a major metropolitan area. 

Once installed, a well-maintained wrap can last for several years, providing long-term exposure for your brand. Considering the potential customer reach and the longevity of a vehicle wrap, the initial investment is relatively low when compared to the returns it can generate.

#7: It Gives Your Brand Credibility

A beautifully wrapped vehicle gives your pest control business an air of professionalism and credibility. When potential customers see your branded vehicle on the road or parked in front of a property, they perceive your business as established and trustworthy. 

This can significantly influence their decision to choose your services over your competitors.

#8: It’s Not “Spammy”

Unlike some advertising methods that can be perceived as intrusive or annoying, a vehicle wrap is a subtle yet effective way to showcase your brand. 

A vehicle wrap doesn't interrupt people's daily lives or bombard them with unsolicited messages. Instead, it provides a passive and visually appealing means of advertising, creating positive associations with your business.

Where Should You Get Your Vehicle Wrapped?

To ensure the best possible outcome for your vehicle wrap, it's essential to choose a reputable detailer or marketing company with experience in wrapping vehicles. 

There are specialized wrapping companies that focus solely on this task and employ graphic designers who can create a professional and visually captivating wrap for your pest control vehicle.

What Should You Put On Your Vehicle Wrap?

Designing an effective vehicle wrap for your pest control business requires careful consideration. Here are some things to consider when you’re creating your vehicle wrap:

  • Do make your logo prominent: A large and instantly recognizable logo will help ensure that more people see your brand while you’re driving down the road.
  • Do use a graphic designer: Seek professional assistance from graphic designers or specialized wrapping companies to create a visually captivating design.
  • Do stick to brand colors: Maintain a consistent color scheme and visual identity that aligns with your branding.
  • Do include contact Info: Make sure you are easy to get in touch with and the design includes important information such as your phone number and website.
  • Do ask for feedback: Consider adding a "How's my driving?" message to promote accountability and positive customer perception.

You will also want to avoid some common missteps when creating your vehicle wrap:

  • Don’t overcomplicate: Keep your design free of excessive text or intricate details that can be difficult to read or understand.
  • Don’t use low-quality graphics: Low-resolution or poorly designed graphics may appear distorted on the wrap, which will make your brand look unprofessional and haphazard.
  • Don’t clutter the design: A busy design with unnecessary information or visuals may distract from your main message. Keep it simple.
  • Don’t deviate from your brand: Stay consistent with your brand fonts, identity, and color schemes to avoid confusing or misrepresenting your business.
  • Don’t DIY: It’s best not to attempt to design and install the wrap yourself if you lack the necessary expertise; leave it to professionals.

By following these dos and avoiding the don'ts, you can create a visually appealing and effective vehicle wrap that promotes your pest control business and leaves a lasting impression on potential customers. 

Remember, simplicity and clarity are key when designing your wrap to ensure maximum impact and recognition on the road.

How Much Does a Vehicle Wrap Cost?

The cost of a vehicle wrap varies depending on factors such as the size of the vehicle and the complexity of the design. 

Generally, a full vehicle wrap can range from $1,500 to $3,000, with the price potentially lower for partial wraps or smaller vehicles. Considering the long-term benefits and increased exposure, a vehicle wrap is a worthwhile investment for your pest control business.

Additionally, it's important to keep in mind that the cost of a vehicle wrap is a one-time expense, providing long-term advertising value for your business. While the initial investment may seem significant, the returns and increased brand visibility can far outweigh the cost over time. 

Many reputable wrapping companies offer warranty options for their wraps, providing added peace of mind and ensuring the longevity of your investment. Remember, a well-designed and professionally installed vehicle wrap can serve as a mobile billboard for your pest control business, making it a cost-effective and impactful marketing tool.

How Do You Know if Your Vehicle Wrap Is Effective?

Tracking the effectiveness of your vehicle wrap is essential to gauge its impact on your marketing efforts. 

Many pest control companies track lead sources, with "truck wrap" being a common category. By using Cedar Pest Software's Customer Management Tool, you can conveniently keep track of your leads and determine which ones come from your vehicle wrap. 

This data allows you to measure the effectiveness of your advertising and make informed decisions about future marketing strategies.

Is There a Downside To Wrapping a Car?

While there are numerous advantages to wrapping your pest control vehicle, there are a few potential downsides to consider. The primary concerns arise when the vehicle is in poor repair or has a worn-out appearance. 

A damaged or older vehicle can detract from the professional image you want to convey. Even the best wrap can’t make a vehicle in disrepair look professional.

Additionally, it's crucial to ensure that your drivers represent your business well by driving responsibly, maintaining a clean and tidy vehicle, and providing excellent customer service. By addressing these issues, you can mitigate any potential downsides and maximize the benefits of your vehicle wrap.

Keep Track of Your Leads With Cedar Pest Software’s Customer Management Tool

Cedar Pest Software is a comprehensive pest control software specifically designed to help pest control companies increase efficiency and save money. Cedar Pest Software can streamline your daily operations and provide valuable business insights through features including:

  • Lead source tracking
  • Reporting
  • Customer management
  • Sales support
  • Scheduling and routing
  • Mobile integrations, and
  • Payment processing

Investing in a professionally wrapped vehicle for your pest control business is a smart advertising strategy with multiple benefits. From mobile advertising and increased brand visibility to protection for your vehicle's exterior and enhanced credibility, vehicle wraps offer a cost-effective and impactful way to promote your services. 

By choosing a reputable professional for the wrap installation and utilizing Cedar Pest Software's Customer Management Tool to track your leads, you can maximize the effectiveness of your vehicle wrap and drive the success of your pest control business forward. 

Don't miss out on this opportunity to make a lasting impression and stand out from the competition with a well-designed and visually appealing vehicle wrap.

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