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Local Business Websites for Pest Control Companies: 6 Elements To Help Companies Get More Leads Online
As a pest control company, you are always looking for ways to get more leads, right?
Isn’t that the point of every business?
The more clients you have, the more stable a business you grow.
Sometimes it is challenging to find online leads, but there are simple steps you can take to get more people interested in your offers.
Continue reading to increase your reach and get people interested in learning more about your company.
Does Your Pest Control Company Have an Effective Website? What Matters Most for Your Business To Succeed Online
The most critical aspect to focus on is ensuring that the website works well on desktop, tablet, and mobile devices. People stop interacting on poorly designed sites and often judge a business by how it looks at first sight.
In 2022, about 71% of small businesses had a website. This number has increased from 50% in 2018.
You need a website. In general, 70% of the world’s web traffic moves through Google, so that is where you should focus your search engine optimization (SEO).
Websites should also have some other abilities for all the information visitors need. Some of these abilities include having:
- A client portal login
- Contact phone numbers
- Their location(s)
- Different pages explaining various services
- Service package information
There are many things to consider when growing your pest control business. Learn more about the top pest control tools you can use to move forward and become more successful.
Getting Started With Local Business Websites for Pest Control Companies Involves Two Critical Factors
Which Platform Is Best — WordPress, Squarespace, Wix, or Another Platform
There are many options when choosing a website builder software— it doesn't matter which platform you go with as long as it is highly functioning.
Go with the one you are most comfortable with and like the best. It may be WordPress or Squarespace, or you may prefer a newer platform like Webflow.
According to W3Techs, in 2022, 43.2% of all websites on the Internet were on WordPress. This statistic means that out of every five websites, two were from WordPress in 2022.
Your website should represent your company and brand while being functional, well-designed, and easy to use. Your website needs to work well.
Homepage Set-Up: Single vs. Multi-Location Business
If you're a single-location business, your home page is going to be the page that ranks for local keywords.
As a multi-location business, you want a locations page and a page for each location so people can find you in their more specific searches.
Websites for Pest Control Companies Have These 6 Essential Elements in Common
Whether creating a new website or updating the one you already have, include the following elements so that your visitors know how to take the action you desire.
#1: Calls to Action
Calls to action should be evident on every page of the website. Remember, if you don’t ask your visitors to do anything, most likely they won’t.
You need to let your visitors know the purpose of your site.
Ask people to do something on each page. Integrate more of these calls to action in the middle of each page. When they are only located at the bottom, you might lose the opportunity to get someone to connect with you.
Did you know that according to W3Techs, 4.23% is the average clickthrough rate for CTAs? This rate is higher than the 3.17% for clickthrough rate (CTRs) on Google ads.
The first step is always to get people to visit your website. And then step two is getting people to convert!
Make a Promise
A CTA makes a promise to the reader.
A CTA should be:
- Clear; and
- Create urgency
Changing the phrasing of your CTA can be a game-changer. If something isn’t working, then change it up a bit. For example, you could change words like “Your” to “My” to see if it gets more traction.
Here are some simple examples to use as a CTA for pest control companies.
- Click now for our special. Offer expires on ____.
- Regarding pests, if you notice anything out of the ordinary, call _____ today.
- Click Here for a free pest control estimate.
- Schedule a free pest control review today. Prevention is essential.
- Read our blogs to learn more.
The CTA should be easy for readers to click on by having visible buttons and/or links.
Using a color that contrasts with the website can help it stand out.
You want your website to articulate precisely:
- What you do
- Where you do it; and
- Who you do it for— such as if you focus on residential or commercial work
People need to know where you are and if you have multiple sites.
Businesses may want location pages depending on whether it is a single or multi-site business.
You want leads to find you on Google Search and Maps. The local 3-pack on Google is a map listing that shows people the top businesses most relevant to their search, location, and highest quality. You want to show up here!
When someone lands on your company homepage, they should be able to navigate it quickly to…
- Find the info they need
- Contact you; or
- Book services
… with as few clicks as possible.
Including different pages for the variety of services you offer allows potential clients to find the issues they are dealing with and see how to get help! They want solutions, and fast!
#3: Contact Page
Once people connect with you, they are serious about hiring you to solve their problems. You want people to have the chance to communicate with you in any way they feel most comfortable.
Why do you need to post a phone number? Do people still call businesses?
Yes, people still want to call you:
- For consultations
- To book services; and
- To ask questions
Many people feel more comfortable talking with someone when determining which services to invite into their home.
You can offer a contact or appointment form, which helps the customer take the next step.
#4: Services Page
A services page is a vital part of any pest control business website.
You must share, in detail, what services you provide. For example, you may provide general pest control, but depending on where you live, you will provide specific services, too.
For example, you may provide the removal of the following:
- Dead animals
Let visitors know exactly what you do!
Share the process you use when working with clients. People need to know what to expect.
As a pest control company, develop a step-by-step action plan, so your clients have something to follow and understand your procedures.
You may decide to base your action plan on these steps:
- Booking a free estimate
Describe what is involved in each step depending on your business model.
Should the cost of your services be posted on your website, or should it be discussed through a consult?
Every home and business is different. Therefore, it is challenging to offer one price for all situations. Offering a free estimate is one way to fully understand the issue and develop a specific plan of attack.
Sharing the importance of pest prevention with website visitors is an excellent way to get them on board and sign up for recurring services. The Environmental Protection Agency (EPA) always recommends trying pest prevention first.
#5: Valuable Content
You want to be seen as an authoritative presence regarding pest control. When this happens, search engines rank your web page higher.
Here are some statistics from Backlinko to illustrate the importance of ranking high on Google.
- The top Google result gets 27.6% of all clicks.
- The top three results get 54.4% of all clicks.
This is why “content is king” in SEO ranking.
Hiring internet marketing services to assist in creating content is always a worthwhile investment.
These pages rarely change but should be designed and developed to help with SEO in mind.
Blog posts and articles are posted on dynamic pages of websites because these pages are designed to be updated and changed with new content regularly.
Also, create dynamic pages taking SEO best practices into account.
#6: Customer Reviews
Reviews are social proof that helps leads decide if they want to look further into working with your company. Have testimonials and Google reviews linked to your website, so it is easy for people to learn more about what you provide.
You want conversion-focused elements on your website. For example, having a place to share that you have had ‘2000 positive reviews’ is very powerful.
You build trust with potential clients by sharing what others think of your services.
Read more about our top tips on how to get reviews here.
Cedar Pest: Equipping Pest Control Companies To Use the Best Technology for Better Results in Business
Modern pros need modern tools. Therefore, Cedar Pest offers the top pest control software for managers.
With consistent branding and style, you will stand out as a company people will recognize and respect. Technology can help you streamline your business and help your finished product look professional.
Cedar Pest provides easy-to-use tools so that you can provide your clients top quality customer care with features for:
- Scheduling and routing
- Payment processing
- Customer management
- Mobile tools
- Sale features; and
- Automated notification
Are you ready to learn more? Request a demo today and find a plan that suits your needs. Now is the time to grow; empower your business today— Cedar Pest can help!